Research and optimization of cross-border e-commerce marketing mode based on big data technology

Data publikacji: 05 sie 2024

Otrzymano: 30 mar 2024

Przyjęty: 18 cze 2024

DOI: https://doi.org/10.2478/amns-2024-1953

Słowa kluczowe

<kwd>RFM model</kwd>, <kwd>User behavior model</kwd>, <kwd>K-Means clustering algorithm</kwd>, <kwd>Precision marketing</kwd>, <kwd>Cross-border e-commerce</kwd>

© 2024 Yuanyuan Jiang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.