Big data analysis based on the correlation between live-streaming with goods, perceived value and consumer repurchase
e
02 giu 2023
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Pubblicato online: 02 giu 2023
Ricevuto: 26 apr 2022
Accettato: 10 ott 2022
DOI: https://doi.org/10.2478/amns.2023.1.00134
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© 2023 Minmin Xu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Xu, Minmin
Department of Journalism, Tongmyong UniversityBusan, Korea
Chen, Pingping
Department of Journalism, Pukyong National UniversityBusan, Korea