Big data analysis based on the correlation between live-streaming with goods, perceived value and consumer repurchase
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Jun 02, 2023
About this article
Published Online: Jun 02, 2023
Received: Apr 26, 2022
Accepted: Oct 10, 2022
DOI: https://doi.org/10.2478/amns.2023.1.00134
Keywords
© 2023 Minmin Xu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Xu, Minmin
Department of Journalism, Tongmyong UniversityBusan, Korea
Chen, Pingping
Department of Journalism, Pukyong National UniversityBusan, Korea