Big data analysis based on the correlation between live-streaming with goods, perceived value and consumer repurchase
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02 jun 2023
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Publicado en línea: 02 jun 2023
Recibido: 26 abr 2022
Aceptado: 10 oct 2022
DOI: https://doi.org/10.2478/amns.2023.1.00134
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© 2023 Minmin Xu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Xu, Minmin
Department of Journalism, Tongmyong UniversityBusan, Korea
Chen, Pingping
Department of Journalism, Pukyong National UniversityBusan, Korea