Big data analysis based on the correlation between live-streaming with goods, perceived value and consumer repurchase
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02. Juni 2023
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Online veröffentlicht: 02. Juni 2023
Eingereicht: 26. Apr. 2022
Akzeptiert: 10. Okt. 2022
DOI: https://doi.org/10.2478/amns.2023.1.00134
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© 2023 Minmin Xu et al., published by Sciendo
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Xu, Minmin
Department of Journalism, Tongmyong UniversityBusan, Korea
Chen, Pingping
Department of Journalism, Pukyong National UniversityBusan, Korea