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Research on the construction of early warning model of customer churn on e-commerce platform

Wei Fu

Wei Fu

School of Economics and Management, Anhui Sanlian UniversityChina
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Fu, Wei
  
30 ago 2022
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Pubblicato online: 30 ago 2022
Pagine: 687 - 698
Ricevuto: 12 apr 2022
Accettato: 24 apr 2022
DOI: https://doi.org/10.2478/amns.2022.1.00016
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© 2023 Wei Fu, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Definition of customer churn on e-commerce platform.
Definition of customer churn on e-commerce platform.

Fig. 2

Customer value measurement indicators.
Customer value measurement indicators.

Fig. 3

Life cycle of customer.
Life cycle of customer.

Fig. 4

Function of early warning of customer churn.
Function of early warning of customer churn.

Fig. 5

Construction of early warning model index.
Construction of early warning model index.

Fig. 6

Network structure of early warning model.
Network structure of early warning model.
Lingua:
Inglese
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Scienze biologiche, Scienze della vita, altro, Matematica, Matematica applicata, Matematica generale, Fisica, Fisica, altro
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