Research on the construction of early warning model of customer churn on e-commerce platform

Pubblicato online: 30 ago 2022

Pagine: 687 - 698

Ricevuto: 12 apr 2022

Accettato: 24 apr 2022

DOI: https://doi.org/10.2478/amns.2022.1.00016

Parole chiave

Customer churn, early warning model, cluster analysis, neural network

© 2023 Wei Fu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.