Research on the construction of early warning model of customer churn on e-commerce platform

Data publikacji: 30 sie 2022

Zakres stron: 687 - 698

Otrzymano: 12 kwi 2022

Przyjęty: 24 kwi 2022

DOI: https://doi.org/10.2478/amns.2022.1.00016

Słowa kluczowe

Customer churn, early warning model, cluster analysis, neural network

© 2023 Wei Fu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.