Open Access

Research on the construction of early warning model of customer churn on e-commerce platform

Wei Fu

Wei Fu

School of Economics and Management, Anhui Sanlian UniversityChina
Search for this author on
Sciendo|Google Scholar
Fu, Wei
  
Aug 30, 2022
Research on the construction of early warning model of customer churn on e-commerce platform's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Aug 30, 2022
Page range: 687 - 698
Received: Apr 12, 2022
Accepted: Apr 24, 2022
DOI: https://doi.org/10.2478/amns.2022.1.00016
Keywords
© 2023 Wei Fu, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Definition of customer churn on e-commerce platform.
Definition of customer churn on e-commerce platform.

Fig. 2

Customer value measurement indicators.
Customer value measurement indicators.

Fig. 3

Life cycle of customer.
Life cycle of customer.

Fig. 4

Function of early warning of customer churn.
Function of early warning of customer churn.

Fig. 5

Construction of early warning model index.
Construction of early warning model index.

Fig. 6

Network structure of early warning model.
Network structure of early warning model.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
Journal RSS Feed