Open Access

Blockchain technology in the formation mechanism and strategy of brand trust in liquor e-commerce

Meng Wang

Meng Wang

  • Institute of Food and Nutrition Development, Ministry of Agriculture and Rural AffairsBeijing, China
  • Nutrition & Health Research Institute, COFCO CorporationBeijing, China
  • Cereals and Oils Nutrition Sub-Association of CCOA (CONAC)Beijing, China
Search for this author on
Sciendo|Google Scholar
Wang, Meng
 and 
Dongyang Wang

Dongyang Wang

Institute of Food and Nutrition Development, Ministry of Agriculture and Rural AffairsBeijing, China
Search for this author on
Sciendo|Google Scholar
Wang, Dongyang
  
Oct 28, 2023
Blockchain technology in the formation mechanism and strategy of brand trust in liquor e-commerce's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Oct 28, 2023
Received: Jan 23, 2023
Accepted: May 08, 2023
DOI: https://doi.org/10.2478/amns.2023.2.00827
Keywords
© 2023 Meng Wang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Wang, Meng
Institute of Food and Nutrition Development, Ministry of Agriculture and Rural AffairsBeijing, China
Nutrition & Health Research Institute, COFCO CorporationBeijing, China
Cereals and Oils Nutrition Sub-Association of CCOA (CONAC)Beijing, China
Wang, Dongyang
Institute of Food and Nutrition Development, Ministry of Agriculture and Rural AffairsBeijing, China
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
Journal RSS Feed