Blockchain technology in the formation mechanism and strategy of brand trust in liquor e-commerce
e
28 ott 2023
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Pubblicato online: 28 ott 2023
Ricevuto: 23 gen 2023
Accettato: 08 mag 2023
DOI: https://doi.org/10.2478/amns.2023.2.00827
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© 2023 Meng Wang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Wang, Meng
Institute of Food and Nutrition Development, Ministry of Agriculture and Rural AffairsBeijing, China
Nutrition & Health Research Institute, COFCO CorporationBeijing, China
Cereals and Oils Nutrition Sub-Association of CCOA (CONAC)Beijing, China
Wang, Dongyang
Institute of Food and Nutrition Development, Ministry of Agriculture and Rural AffairsBeijing, China