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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Blockchain technology in the formation mechanism and strategy of brand trust in liquor e-commerce
Meng Wang
Meng Wang
Institute of Food and Nutrition Development, Ministry of Agriculture and Rural Affairs
Beijing, China
Nutrition & Health Research Institute, COFCO Corporation
Beijing, China
Cereals and Oils Nutrition Sub-Association of CCOA (CONAC)
Beijing, China
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Wang, Meng
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Dongyang Wang
Dongyang Wang
Institute of Food and Nutrition Development, Ministry of Agriculture and Rural Affairs
Beijing, China
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Wang, Dongyang
Oct 28, 2023
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Oct 28, 2023
Received:
Jan 23, 2023
Accepted:
May 08, 2023
DOI:
https://doi.org/10.2478/amns.2023.2.00827
Keywords
<kwd>Blockchain technology</kwd>
,
<kwd>Liquor e-commerce platform</kwd>
,
<kwd>Brand trust</kwd>
,
<kwd>Evolutionary game model</kwd>
,
<kwd>Evolutionary stability point</kwd>
© 2023 Meng Wang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
