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The innovation path of agricultural products e-commerce marketing mode under the background of “live broadcast + short video”

Yan Zhou

Yan Zhou

School of Economics, North Minzu UniversityYinchuan, China
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Zhou, Yan
, 
Liu Lu

Liu Lu

The Hospitality Institute of Sanya, Eduction and Training DeparmentSanya, China
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Lu, Liu
, 
Lijun Liu

Lijun Liu

Inner Mongolia Special Equipment Inspection and Research Institute Alxa BranchAlxa, China
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Liu, Lijun
 and 
Ji ZiJian

Ji ZiJian

School of Economics, North Minzu UniversityYinchuan, China
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ZiJian, Ji
  
Oct 02, 2023
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Published Online: Oct 02, 2023
Received: Oct 16, 2022
Accepted: Apr 12, 2023
DOI: https://doi.org/10.2478/amns.2023.2.00452
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© 2023 Yan Zhou et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhou, Yan
School of Economics, North Minzu UniversityYinchuan, China
Lu, Liu
The Hospitality Institute of Sanya, Eduction and Training DeparmentSanya, China
Liu, Lijun
Inner Mongolia Special Equipment Inspection and Research Institute Alxa BranchAlxa, China
ZiJian, Ji
School of Economics, North Minzu UniversityYinchuan, China
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English
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Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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