The innovation path of agricultural products e-commerce marketing mode under the background of “live broadcast + short video”
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02 oct 2023
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Publicado en línea: 02 oct 2023
Recibido: 16 oct 2022
Aceptado: 12 abr 2023
DOI: https://doi.org/10.2478/amns.2023.2.00452
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© 2023 Yan Zhou et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhou, Yan
School of Economics, North Minzu UniversityYinchuan, China
Lu, Liu
The Hospitality Institute of Sanya, Eduction and Training DeparmentSanya, China
Liu, Lijun
Inner Mongolia Special Equipment Inspection and Research Institute Alxa BranchAlxa, China
ZiJian, Ji
School of Economics, North Minzu UniversityYinchuan, China