The innovation path of agricultural products e-commerce marketing mode under the background of “live broadcast + short video”
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02. Okt. 2023
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Online veröffentlicht: 02. Okt. 2023
Eingereicht: 16. Okt. 2022
Akzeptiert: 12. Apr. 2023
DOI: https://doi.org/10.2478/amns.2023.2.00452
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© 2023 Yan Zhou et al., published by Sciendo
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Zhou, Yan
School of Economics, North Minzu UniversityYinchuan, China
Lu, Liu
The Hospitality Institute of Sanya, Eduction and Training DeparmentSanya, China
Liu, Lijun
Inner Mongolia Special Equipment Inspection and Research Institute Alxa BranchAlxa, China
ZiJian, Ji
School of Economics, North Minzu UniversityYinchuan, China