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The innovation path of agricultural products e-commerce marketing mode under the background of “live broadcast + short video”

Yan Zhou

Yan Zhou

School of Economics, North Minzu UniversityYinchuan, China
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Zhou, Yan
, 
Liu Lu

Liu Lu

The Hospitality Institute of Sanya, Eduction and Training DeparmentSanya, China
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Lu, Liu
, 
Lijun Liu

Lijun Liu

Inner Mongolia Special Equipment Inspection and Research Institute Alxa BranchAlxa, China
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Liu, Lijun
 and 
Ji ZiJian

Ji ZiJian

School of Economics, North Minzu UniversityYinchuan, China
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ZiJian, Ji
  
Oct 02, 2023
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Published Online: Oct 02, 2023
Received: Oct 16, 2022
Accepted: Apr 12, 2023
DOI: https://doi.org/10.2478/amns.2023.2.00452
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© 2023 Yan Zhou et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
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Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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