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Research on Precision Marketing and Smart Tourism Service Optimization of Online Marketing Driven E-commerce Platform Based on Big Data and Machine Learning

Aifang Zhang

Aifang Zhang

Institute of Tourism Management and Rural Revitalization, Luoyang Vocational College of Cultural TourismLuoyang, China
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Zhang, Aifang
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Lingling Zhang

Lingling Zhang

Institute of Marxism, School of Philosophy, Law & Politics, Shanghai Normal UniversityShanghai, China
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Zhang, Lingling
  
Mar 19, 2025
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Published Online: Mar 19, 2025
Received: Nov 08, 2024
Accepted: Feb 11, 2025
DOI: https://doi.org/10.2478/amns-2025-0426
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© 2025 Aifang Zhang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zhang, Aifang
Institute of Tourism Management and Rural Revitalization, Luoyang Vocational College of Cultural TourismLuoyang, China
Zhang, Lingling
Institute of Marxism, School of Philosophy, Law & Politics, Shanghai Normal UniversityShanghai, China
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English
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1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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