Research on Precision Marketing and Smart Tourism Service Optimization of Online Marketing Driven E-commerce Platform Based on Big Data and Machine Learning
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19 mar 2025
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Publicado en línea: 19 mar 2025
Recibido: 08 nov 2024
Aceptado: 11 feb 2025
DOI: https://doi.org/10.2478/amns-2025-0426
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© 2025 Aifang Zhang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zhang, Aifang
Institute of Tourism Management and Rural Revitalization, Luoyang Vocational College of Cultural TourismLuoyang, China
Zhang, Lingling
Institute of Marxism, School of Philosophy, Law & Politics, Shanghai Normal UniversityShanghai, China