Research on Precision Marketing and Smart Tourism Service Optimization of Online Marketing Driven E-commerce Platform Based on Big Data and Machine Learning
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19. März 2025
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Online veröffentlicht: 19. März 2025
Eingereicht: 08. Nov. 2024
Akzeptiert: 11. Feb. 2025
DOI: https://doi.org/10.2478/amns-2025-0426
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© 2025 Aifang Zhang et al., published by Sciendo
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Zhang, Aifang
Institute of Tourism Management and Rural Revitalization, Luoyang Vocational College of Cultural TourismLuoyang, China
Zhang, Lingling
Institute of Marxism, School of Philosophy, Law & Politics, Shanghai Normal UniversityShanghai, China