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A Study on the Impact of Digital Marketing Strategies on Consumers’ Purchase Intention - A Case Study of Social Media Advertising

Guangqian Liu

Guangqian Liu

School of Economics and Management, Wuhu Institute of TechnologyWuhu, China
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Liu, Guangqian
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Yiming Zhu

Yiming Zhu

School of Management, Guangdong University of Science and TechnologyDongguan, China
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Zhu, Yiming
  
Nov 29, 2024
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Published Online: Nov 29, 2024
Received: Jun 20, 2024
Accepted: Oct 11, 2024
DOI: https://doi.org/10.2478/amns-2024-3679
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© 2024 Guangqian Liu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Liu, Guangqian
School of Economics and Management, Wuhu Institute of TechnologyWuhu, China
Zhu, Yiming
School of Management, Guangdong University of Science and TechnologyDongguan, China
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English
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Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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