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A Study on the Impact of Digital Marketing Strategies on Consumers’ Purchase Intention - A Case Study of Social Media Advertising

Guangqian Liu

Guangqian Liu

School of Economics and Management, Wuhu Institute of TechnologyWuhu, China
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Liu, Guangqian
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Yiming Zhu

Yiming Zhu

School of Management, Guangdong University of Science and TechnologyDongguan, China
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Zhu, Yiming
  
Nov 29, 2024
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Published Online: Nov 29, 2024
Received: Jun 20, 2024
Accepted: Oct 11, 2024
DOI: https://doi.org/10.2478/amns-2024-3679
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© 2024 Guangqian Liu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
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1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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