A Study on the Impact of Digital Marketing Strategies on Consumers’ Purchase Intention - A Case Study of Social Media Advertising
et
29 nov. 2024
À propos de cet article
Publié en ligne: 29 nov. 2024
Reçu: 20 juin 2024
Accepté: 11 oct. 2024
DOI: https://doi.org/10.2478/amns-2024-3679
Mots clés
© 2024 Guangqian Liu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Liu, Guangqian
School of Economics and Management, Wuhu Institute of TechnologyWuhu, China
Zhu, Yiming
School of Management, Guangdong University of Science and TechnologyDongguan, China