A Study on the Impact of Digital Marketing Strategies on Consumers’ Purchase Intention - A Case Study of Social Media Advertising
e
29 nov 2024
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Pubblicato online: 29 nov 2024
Ricevuto: 20 giu 2024
Accettato: 11 ott 2024
DOI: https://doi.org/10.2478/amns-2024-3679
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© 2024 Guangqian Liu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Liu, Guangqian
School of Economics and Management, Wuhu Institute of TechnologyWuhu, China
Zhu, Yiming
School of Management, Guangdong University of Science and TechnologyDongguan, China