Exploration of new media operation and brand promotion strategy in the era of artificial intelligence

Published Online: Feb 26, 2024

Received: Jan 08, 2024

Accepted: Jan 16, 2024

DOI: https://doi.org/10.2478/amns-2024-0437

Keywords

<kwd>Hierarchical analysis</kwd>, <kwd>Entropy value method</kwd>, <kwd>AHP-EWM-TOPSIS model evaluation index</kwd>, <kwd>Brand publicity</kwd>

© 2024 Li Deng, published by Sciendo

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