Exploration of new media operation and brand promotion strategy in the era of artificial intelligence

Publié en ligne: 26 févr. 2024

Reçu: 08 janv. 2024

Accepté: 16 janv. 2024

DOI: https://doi.org/10.2478/amns-2024-0437

Mots clés

<kwd>Hierarchical analysis</kwd>, <kwd>Entropy value method</kwd>, <kwd>AHP-EWM-TOPSIS model evaluation index</kwd>, <kwd>Brand publicity</kwd>

© 2024 Li Deng, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.