Exploration of new media operation and brand promotion strategy in the era of artificial intelligence

Online veröffentlicht: 26. Feb. 2024

Eingereicht: 08. Jan. 2024

Akzeptiert: 16. Jan. 2024

DOI: https://doi.org/10.2478/amns-2024-0437

Schlüsselwörter

<kwd>Hierarchical analysis</kwd>, <kwd>Entropy value method</kwd>, <kwd>AHP-EWM-TOPSIS model evaluation index</kwd>, <kwd>Brand publicity</kwd>

© 2024 Li Deng, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.