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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Exploration of new media operation and brand promotion strategy in the era of artificial intelligence
Li Deng
Li Deng
Sichuan Vocational College of Cultural Industries
Chengdu, China
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Deng, Li
Feb 26, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Feb 26, 2024
Received:
Jan 08, 2024
Accepted:
Jan 16, 2024
DOI:
https://doi.org/10.2478/amns-2024-0437
Keywords
<kwd>Hierarchical analysis</kwd>
,
<kwd>Entropy value method</kwd>
,
<kwd>AHP-EWM-TOPSIS model evaluation index</kwd>
,
<kwd>Brand publicity</kwd>
© 2024 Li Deng, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
