Big Data-Driven Cross-Border E-commerce Platform Operation Strategy Based on Data Mining

Pubblicato online: 03 set 2024

Ricevuto: 27 mar 2024

Accettato: 24 lug 2024

DOI: https://doi.org/10.2478/amns-2024-2439

Parole chiave

<kwd>RFM model</kwd>, <kwd>K-means clustering</kwd>, <kwd>Data mining</kwd>, <kwd>user profiling</kwd>, <kwd>Cross-border e-commerce platforms</kwd>

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