Big Data-Driven Cross-Border E-commerce Platform Operation Strategy Based on Data Mining

Publicado en línea: 03 sept 2024

Recibido: 27 mar 2024

Aceptado: 24 jul 2024

DOI: https://doi.org/10.2478/amns-2024-2439

Palabras clave

<kwd>RFM model</kwd>, <kwd>K-means clustering</kwd>, <kwd>Data mining</kwd>, <kwd>user profiling</kwd>, <kwd>Cross-border e-commerce platforms</kwd>

© 2024 Ting Kong, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.