Big Data-Driven Cross-Border E-commerce Platform Operation Strategy Based on Data Mining

Publié en ligne: 03 sept. 2024

Reçu: 27 mars 2024

Accepté: 24 juil. 2024

DOI: https://doi.org/10.2478/amns-2024-2439

Mots clés

<kwd>RFM model</kwd>, <kwd>K-means clustering</kwd>, <kwd>Data mining</kwd>, <kwd>user profiling</kwd>, <kwd>Cross-border e-commerce platforms</kwd>

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