Consumer behavior prediction and marketing strategy optimization based on big data analysis

Published Online: Dec 26, 2023

Received: Mar 20, 2023

Accepted: Jul 05, 2023

DOI: https://doi.org/10.2478/amns.2023.2.01630

Keywords

Behavioral prediction model, Context-aware data, Support vector machine, Min-max standardization, Cross-marketing strategy

© 2023 Zifeng Zhang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.