Consumer behavior prediction and marketing strategy optimization based on big data analysis

Publié en ligne: 26 déc. 2023

Reçu: 20 mars 2023

Accepté: 05 juil. 2023

DOI: https://doi.org/10.2478/amns.2023.2.01630

Mots clés

Behavioral prediction model, Context-aware data, Support vector machine, Min-max standardization, Cross-marketing strategy

© 2023 Zifeng Zhang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.