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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Consumer behavior prediction and marketing strategy optimization based on big data analysis
Zifeng Zhang
Zifeng Zhang
Economic and Trade Department, SHI JIA ZHUANG UNIVERSITY OF APPLIED TECHNOLOGY
Shijiazhuang, China
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Zhang, Zifeng
Dec 26, 2023
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Dec 26, 2023
Received:
Mar 20, 2023
Accepted:
Jul 05, 2023
DOI:
https://doi.org/10.2478/amns.2023.2.01630
Keywords
Behavioral prediction model
,
Context-aware data
,
Support vector machine
,
Min-max standardization
,
Cross-marketing strategy
© 2023 Zifeng Zhang, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
