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Research on the classification and application of precision marketing based on big data e-commerce platforms

Shaobin Dong

Shaobin Dong

Business College, Huaiyin Institute of TechnologyHuai’an, China
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Dong, Shaobin
, 
Aihua Li

Aihua Li

Faculty of Electronic Information Engineering, Huaiyin Institute of TechnologyJiangsu, China
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Li, Aihua
 and 
Decai Kong

Decai Kong

School of Management Engineering, Huaiyin Institute of TechnologyJiangsu, China
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Kong, Decai
  
Dec 23, 2023
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Published Online: Dec 23, 2023
Received: Mar 03, 2023
Accepted: Jul 03, 2023
DOI: https://doi.org/10.2478/amns.2023.2.01583
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© 2023 Shaobin Dong et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
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1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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