Research on the classification and application of precision marketing based on big data e-commerce platforms
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Dec 23, 2023
About this article
Published Online: Dec 23, 2023
Received: Mar 03, 2023
Accepted: Jul 03, 2023
DOI: https://doi.org/10.2478/amns.2023.2.01583
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© 2023 Shaobin Dong et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Dong, Shaobin
Business College, Huaiyin Institute of TechnologyHuai’an, China
Li, Aihua
Faculty of Electronic Information Engineering, Huaiyin Institute of TechnologyJiangsu, China
Kong, Decai
School of Management Engineering, Huaiyin Institute of TechnologyJiangsu, China