Research on the classification and application of precision marketing based on big data e-commerce platforms

Publicado en línea: 23 dic 2023

Recibido: 03 mar 2023

Aceptado: 03 jul 2023

DOI: https://doi.org/10.2478/amns.2023.2.01583

Palabras clave

<kwd>HC-Kmeans</kwd>, <kwd>RFM model</kwd>, <kwd>Precision marketing</kwd>, <kwd>e-commerce platform</kwd>

© 2023 Shaobin Dong et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.