Research on brand operation strategy of integrating traditional culture into the modern tourism industry based on big data analysis

Published Online: Aug 18, 2023

Received: Nov 12, 2022

Accepted: Feb 27, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00214

Keywords

Big data, LFV-LDA model, Topic representation, Tourism branding, Theme words

© 2023 Xiang Zhao et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.