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Research on brand operation strategy of integrating traditional culture into the modern tourism industry based on big data analysis

Xiang Zhao

Xiang Zhao

School of Cultural Tourism, Henan PolytechnicZhengzhou, China
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Zhao, Xiang
, 
Jinchan Wei

Jinchan Wei

School of Cultural Tourism, Henan PolytechnicZhengzhou, China
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Wei, Jinchan
 and 
Jiaping Chen

Jiaping Chen

School of Cultural Tourism, Henan PolytechnicZhengzhou, China
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Chen, Jiaping
  
Aug 18, 2023
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Published Online: Aug 18, 2023
Received: Nov 12, 2022
Accepted: Feb 27, 2023
DOI: https://doi.org/10.2478/amns.2023.2.00214
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© 2023 Xiang Zhao et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
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Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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