Research on brand operation strategy of integrating traditional culture into the modern tourism industry based on big data analysis

Publicado en línea: 18 ago 2023

Recibido: 12 nov 2022

Aceptado: 27 feb 2023

DOI: https://doi.org/10.2478/amns.2023.2.00214

Palabras clave

Big data, LFV-LDA model, Topic representation, Tourism branding, Theme words

© 2023 Xiang Zhao et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.