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Precision marketing strategy for e-commerce customer segments based on SWOT matrix model

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Nov 27, 2024

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Applied Mathematics and Nonlinear Sciences

Volume 9 (2024): Issue 1 (January 2024)

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Published Online: Nov 27, 2024

Received: Jul 13, 2024

Accepted: Oct 22, 2024

DOI: https://doi.org/10.2478/amns-2024-3538

Keywords
Swot model, Big data platform, E-commerce, Precision marketing.

© 2024 Xiaoyue Du et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Du, Xiaoyue

Chengde College of Applied TechnologyChengde, China

Zhou, Jiaqi

Chengde College of Applied TechnologyChengde, China

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other

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