Precision marketing strategy for e-commerce customer segments based on SWOT matrix model

Publié en ligne: 27 nov. 2024

Reçu: 13 juil. 2024

Accepté: 22 oct. 2024

DOI: https://doi.org/10.2478/amns-2024-3538

Mots clés

Swot model, Big data platform, E-commerce, Precision marketing.

© 2024 Xiaoyue Du et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.