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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Precision marketing strategy for e-commerce customer segments based on SWOT matrix model
Xiaoyue Du
Xiaoyue Du
Chengde College of Applied Technology
Chengde, China
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Du, Xiaoyue
and
Jiaqi Zhou
Jiaqi Zhou
Chengde College of Applied Technology
Chengde, China
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Zhou, Jiaqi
Nov 27, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Nov 27, 2024
Received:
Jul 13, 2024
Accepted:
Oct 22, 2024
DOI:
https://doi.org/10.2478/amns-2024-3538
Keywords
Swot model
,
Big data platform
,
E-commerce
,
Precision marketing.
© 2024 Xiaoyue Du et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
