Exploration of Strategies for Improving Brand Competitiveness of Agricultural Products in the Context of Digitization

Data publikacji: 29 lis 2023

Otrzymano: 20 lut 2023

Przyjęty: 09 cze 2023

DOI: https://doi.org/10.2478/amns.2023.2.01289

Słowa kluczowe

Structural equation modeling, Path coefficients, Differential competition, Brand equity, Agricultural competitiveness

© 2023 Meisi Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.