Exploration of Strategies for Improving Brand Competitiveness of Agricultural Products in the Context of Digitization

Pubblicato online: 29 nov 2023

Ricevuto: 20 feb 2023

Accettato: 09 giu 2023

DOI: https://doi.org/10.2478/amns.2023.2.01289

Parole chiave

Structural equation modeling, Path coefficients, Differential competition, Brand equity, Agricultural competitiveness

© 2023 Meisi Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.