A study of the intersection of art and design in the advertising industry and computer science and technology

Figure 1.

FID and PPL indicators

Dataset	FID↓					PPL↓
	StyleGAN-2	SNI	DAT	Trans-Editor	Ours	StyleGAN-2	SNI	DAT	Trans-Editor	Ours
Thangka flower painting	26.1	67.4	68.7	26.1	21.7	106.7	154.2	142	137.7	65
Ink landscape painting	42.3	126.8	-	64.6	41.4	66.3	244.3	-	206.8	45
Face painting	33.9	31.7	126.3	53.3	24.4	61.7	261	174.8	75.3	27.5
Potted painting	30.1	102.5	60.3	59.1	28.7	117.7	163	84.3	89	79.1
Fine brushwork landscape painting	45.7	76.3	148.5	91.2	48.3	57.4	370.4	76.4	137.9	48.6

Eye tracking data

Plane advertising	Length of gaze (s)	Number of fixations	First fixation time (s)	Duration of first fixation
A1	1.676	12.622	2.957	0.108
A2	1.489	11.036	2.312	0.087
A3	1.434	10.825	2.202	0.103
A4	1.144	9.924	1.85	0.109
A5	1.537	12.039	2.287	0.096
A6	1.073	8.54	3.657	0.092
A7	1.427	11.585	2.846	0.101
A8	1.313	10.038	3.833	0.117

Quantitative comparison

Dataset	Resolution	Quantity	StyleGAN-2		Ours
			FID↓	PPL↓	FID↓	PPL↓
Real flowers	128	8180	19.1	56.2	16.7	53.7
Birds	128	8165	12.3	164.3	9	180.7
Car	128	8846	17.1	101.2	16.1	97.7
HD face	256	50000	11.4	47	9.9	45.7

Eye movement data of product interest area

Plane advertising	Length of gaze (s)	Number of fixations	First fixation time (s)	Duration of first fixation
A1	1.237	9.658	3.707	0.119
A2	0.879	6.998	4.627	0.124
A3	1.211	8.129	4.127	0.11
A4	0.428	3.713	7.303	0.116
A5	0.643	5.716	4.112	0.096
A6	0.638	5.502	4.671	0.084
A7	0.628	5.085	5.623	0.12
A8	0.86	7.798	3.514	0.113

Decoupling performance

Dataset	Evaluation index	SNI	DAT	TransEditor	Ours
Thangka flower painting	Z PLL↓	287.4	299.1	-	84.6
	WC PLL↓	156.3	89.4	123	46
	WS PLL↓	55.6	52.1	44.6	8.4
Ink landscape painting	Z PLL↓	455.9	-	-	95.7
	WC PLL↓	249.6	-	145	39.8
	WS PLL↓	233.4	-	59.5	3
Face painting	Z PLL↓	494.3	911.7	-	53.5
	WC PLL↓	219.1	93.9	69.6	26.3
	WS PLL↓	179.8	34.7	3.2	2.3
Potted painting	Z PLL↓	233.7	132.9	-	126.4
	WC PLL↓	159	77.4	83.8	75.7
	WS PLL↓	87.7	5.2	6.1	3.1
Fine brushwork landscape painting	Z PLL↓	670.5	160.3	-	71
	WC PLL↓	433.7	71.3	93.7	42.2
	WS PLL↓	261.8	9.5	45.5	5

Eye movement data of brand name interest area

Plane advertising	Length of gaze (s)	Number of fixations	First fixation time (s)	Duration of first fixation
A1	1.15	8.175	3.461	0.185
A2	0.562	4.62	4.24	0.139
A3	0.972	7.851	3.642	0.126
A4	0.753	5.639	3.829	0.169
A5	1.093	7.301	4.418	0.129
A6	0.638	4.341	4.677	0.134
A7	1.074	7.89	3.913	0.131
A8	0.877	6.784	4.038	0.117

Eye movement data of advertising language interest area

Plane advertising	Length of gaze (s)	Number of fixations	First fixation time (s)	Duration of first fixation
A1	1.353	10.933	3.737	0.1
A2	0.767	6.198	4.955	0.113
A3	1.101	8.338	4.232	0.111
A4	1.233	9.303	3.732	0.147
A5	0.858	6.61	5.681	0.163
A6	1.274	9.723	3.246	0.089
A7	0.93	5.672	5.623	0.149
A8	0.97	6.924	5.229	0.115