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A study of the intersection of art and design in the advertising industry and computer science and technology

Yong Yang

Yong Yang

Cultural Communication and Art Design University, Shaanxi Open SchoolXi’an, China
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Yang, Yong
  
26 sept 2025
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Publicado en línea: 26 sept 2025
Recibido: 08 ene 2025
Aceptado: 08 may 2025
DOI: https://doi.org/10.2478/amns-2025-1059
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© 2025 Yong Yang, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Results of subjective testing
Results of subjective testing

FID and PPL indicators

Dataset FID↓ PPL↓
StyleGAN-2 SNI DAT Trans-Editor Ours StyleGAN-2 SNI DAT Trans-Editor Ours
Thangka flower painting 26.1 67.4 68.7 26.1 21.7 106.7 154.2 142 137.7 65
Ink landscape painting 42.3 126.8 - 64.6 41.4 66.3 244.3 - 206.8 45
Face painting 33.9 31.7 126.3 53.3 24.4 61.7 261 174.8 75.3 27.5
Potted painting 30.1 102.5 60.3 59.1 28.7 117.7 163 84.3 89 79.1
Fine brushwork landscape painting 45.7 76.3 148.5 91.2 48.3 57.4 370.4 76.4 137.9 48.6

Eye tracking data

Plane advertising Length of gaze (s) Number of fixations First fixation time (s) Duration of first fixation
A1 1.676 12.622 2.957 0.108
A2 1.489 11.036 2.312 0.087
A3 1.434 10.825 2.202 0.103
A4 1.144 9.924 1.85 0.109
A5 1.537 12.039 2.287 0.096
A6 1.073 8.54 3.657 0.092
A7 1.427 11.585 2.846 0.101
A8 1.313 10.038 3.833 0.117

Quantitative comparison

Dataset Resolution Quantity StyleGAN-2 Ours
FID↓ PPL↓ FID↓ PPL↓
Real flowers 128 8180 19.1 56.2 16.7 53.7
Birds 128 8165 12.3 164.3 9 180.7
Car 128 8846 17.1 101.2 16.1 97.7
HD face 256 50000 11.4 47 9.9 45.7

Eye movement data of product interest area

Plane advertising Length of gaze (s) Number of fixations First fixation time (s) Duration of first fixation
A1 1.237 9.658 3.707 0.119
A2 0.879 6.998 4.627 0.124
A3 1.211 8.129 4.127 0.11
A4 0.428 3.713 7.303 0.116
A5 0.643 5.716 4.112 0.096
A6 0.638 5.502 4.671 0.084
A7 0.628 5.085 5.623 0.12
A8 0.86 7.798 3.514 0.113

Decoupling performance

Dataset Evaluation index SNI DAT TransEditor Ours
Thangka flower painting Z PLL↓ 287.4 299.1 - 84.6
WC PLL↓ 156.3 89.4 123 46
WS PLL↓ 55.6 52.1 44.6 8.4
Ink landscape painting Z PLL↓ 455.9 - - 95.7
WC PLL↓ 249.6 - 145 39.8
WS PLL↓ 233.4 - 59.5 3
Face painting Z PLL↓ 494.3 911.7 - 53.5
WC PLL↓ 219.1 93.9 69.6 26.3
WS PLL↓ 179.8 34.7 3.2 2.3
Potted painting Z PLL↓ 233.7 132.9 - 126.4
WC PLL↓ 159 77.4 83.8 75.7
WS PLL↓ 87.7 5.2 6.1 3.1
Fine brushwork landscape painting Z PLL↓ 670.5 160.3 - 71
WC PLL↓ 433.7 71.3 93.7 42.2
WS PLL↓ 261.8 9.5 45.5 5

Eye movement data of brand name interest area

Plane advertising Length of gaze (s) Number of fixations First fixation time (s) Duration of first fixation
A1 1.15 8.175 3.461 0.185
A2 0.562 4.62 4.24 0.139
A3 0.972 7.851 3.642 0.126
A4 0.753 5.639 3.829 0.169
A5 1.093 7.301 4.418 0.129
A6 0.638 4.341 4.677 0.134
A7 1.074 7.89 3.913 0.131
A8 0.877 6.784 4.038 0.117

Eye movement data of advertising language interest area

Plane advertising Length of gaze (s) Number of fixations First fixation time (s) Duration of first fixation
A1 1.353 10.933 3.737 0.1
A2 0.767 6.198 4.955 0.113
A3 1.101 8.338 4.232 0.111
A4 1.233 9.303 3.732 0.147
A5 0.858 6.61 5.681 0.163
A6 1.274 9.723 3.246 0.089
A7 0.93 5.672 5.623 0.149
A8 0.97 6.924 5.229 0.115
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