Research on Incentive Mechanism for New Villager Participation in Rural Industry in the Age of Artificial Intelligence
Data publikacji: 17 mar 2025
Otrzymano: 01 lis 2024
Przyjęty: 18 lut 2025
DOI: https://doi.org/10.2478/amns-2025-0249
Słowa kluczowe
© 2025 Zhimin Liang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Township sage culture is an important part of traditional Chinese culture, containing rich ideological and moral essence [1]. It is not only the inheritance of Chinese culture, but also a concrete embodiment of Chinese-style modernization, which reflects the development concept of coordinating material culture and spiritual civilization [2]. Villager sages have historically been involved in rural governance and have an important status and role, especially for ensuring rural stability and prosperity [3-4].
The term new township sages is a proper noun derived based on China’s national and rural conditions, with localized characteristics [5]. Foreign academics mainly carry out relevant research from two perspectives: rural elite and rural gentrification. New township sages play a role in all aspects of participation in the process of rural governance [6]. New township sages are familiar with a better legal system and have more democratic concepts, and when they participate in rural governance, they abide by village rules and regulations while complying with laws and regulations, and new township sages are able to better participate in the handling of rural public affairs and the coordination of rural social relations [7-9].
As an embedded force in grassroots governance, new township sages are the glue of rural governance [10]. The role of new township sages in rural revitalization highlights their advantages, helps to achieve effective governance, and lays a solid foundation for the realization of rural revitalization strategy [11-12]. First, as the guardian of the countryside, the “auxiliary” role of the new township sages helps to assist the village CPC branch committee and the villagers’ self-government committee (hereinafter referred to as the village two committees) to carry out various rural affairs, realizing the participation of diversified main bodies and the effectiveness of rural governance. Because of their outstanding talent, broad vision and rich experience, new township sages have the ability to assist village committees in scientific decision-making, reduce the government’s governance inputs, realize the multiple linkages among rural governance subjects, and accelerate the road to good rural governance [13-15].
In the context of the implementation of the rural revitalization strategy, attracting “new township sages” to serve the revitalization of rural industries is the goal of the new era of rural construction [16]. In the realization of the new township sages “sage governance” should also play the main advantage of the new township sages, the establishment of the “talent engine”, awaken the endogenous power of the main body of the rural governance system [17], mobilize the rural industry, the enthusiasm of individuals in the project, and gradually expanding rural Revitalization of the talent resource system. In this process, we should also give full play to the role of new township sages in rural industrial revitalization, build a diversified collaborative governance, cultivation of talent mechanism, and promote the sustainable development of rural industrial revitalization [18].
This paper starts from the influencing factors of new township sages’ participation in rural industry, provides guidance direction for the proposal of incentive mechanism for new township sages’ participation in rural industry, and proposes structural equation modeling and partial least squares as the theoretical basis for the design and analysis of influencing factors questionnaire survey. In the structural equation model, in order to overcome the differences in the corresponding coefficients caused by the different units of each variable, all data are standardized, and the construction of simulated data is simplified through mathematical specification. Different partial least squares calculation models are employed to calculate the weight relationship between each latent variable. On the basis of the structural equation model, the PLS algorithm with two latent variables and multiple latent variables was analyzed, and the estimated values of the latent variables were regressed on the corresponding indicators and between the latent variables, thus deriving the parameters of each model. After that, Y County of Henan Province was used as the research site to prepare a questionnaire on “Influential factors of new township sages’ participation in rural industries”, and the results of the questionnaire were collected and processed, and the correlation of variables, the path coefficients of structural equation modeling, and the mediation effect of the influencing factors were analyzed respectively.
This chapter will focus on the relevant theory and algorithmic content of structural equation modeling to provide theoretical support and basis for the subsequent analysis of the influencing factors of the new township sages’ participation in rural industries.
Explicit structural relationships define the entire structural equation model and they are all set to be linear. Two types of explicit structural relationships are included here. The structural equation is able to fully explain the relationship between variables and visualize the path between variables, making it easy for readers to comprehend.
This block structure has the following predefined specifications:
In the mathematical equations above,
In structural equation modeling (as should be the case in other models as well), it is necessary to standardize all data in order to overcome the differences in the corresponding coefficients due to the different units of the variables. The need for data standardization is especially true in structural equation models where the latent variable
There is also the following canonical setting: the residuals
Similarly, as determined by the specification of the soft model of the structural equations: the residuals, the latent variables in each block of structural equations are also independent of each other. Expressed mathematically as follows:
Further, it is also necessary to assume that the residuals in each block structure equation are also independent of each other. The mathematical expression is as follows:
The expected value of
Made in an inference that there is:
For, in the internal relational equation (16) containing
The causal prediction relationship is implied by the mathematical equations (2) and (16) of the explicit relationship above and derived mathematically as follows:
In this equation above, the localization parameter
And residuals:
Again with the help of equations (12) and (18), the residuals in equation (22) are uncorrelated with the predicted latent variable
It can be described by a mathematical formula as follows:
In structural equation modeling, for each latent variable, depending on the weight relationship, there are three computational models of partial least squares, which can be called as (1) Mode A partial least squares, (2) Mode B partial least squares, and (3) Mode A and Mode B mixed partial least squares, and this computational model can be called as Mode C partial least squares. In the mode C partial least squares method, it uses a part of the mode A and mode B weight relationship respectively during the iterative computation. Depending on the selected part of the weight relationship, researchers have further divided the Mode C partial least squares into two categories: one is called Mode
The following mathematical specification is written for each of the three modes of partial least squares mentioned above according to their mathematical specification.
Mode A partial least squares.
The mathematical formula (weight relationship) specification for mode A is given below:
Mode B is biased least squares.
The mathematical formulation of mode B is standardized as follows:
Mode C flat partial least squares.
Mode C-biased least squares are subdivided into two categories as follows:
Mode
Mode
After introducing the main ideas and steps of the structural equation modeling approach in the previous section, this chapter will use the PLS-based structural equation modeling approach as the research point. Since the PLS algorithm for structural equation modeling with multiple variables is generalized on the basis of structural equation modeling with two latent variables, this chapter first focuses on the PLS algorithm for structural equation modeling with two latent variables, and then briefly discusses the case of structural equation modeling with multiple latent variables and gives a few modeling methods under special variable structures.
The specific model is as follows.
Block structure:
Coefficient
The above structure is assumed to satisfy the following relationship in the PLS-SEM algorithm:
Desired Relationship:
Unitization of latent variable variance:
Non-relevance:
Internal relations:
It is also assumed that the following relationship is satisfied
It should be pointed out that, since the modeling method based on PLS structural equation modeling is essentially a cyclic iterative approach to gradually approximate the real parameter values, regardless of whether the model is identifiable or not, the method can always be used to derive the corresponding parameter estimates, only that the estimation bias may be larger. Therefore, the modeling method based on PLS structural equation modeling does not require model identification before parameter estimation.
After the model is set up, the PLS algorithm can be used to estimate each parameter in the model and then solve the whole structural equation model.
Here the sample size is taken as
The PLS algorithm is divided into three main steps
Step 1: The latent variable estimates are obtained through repeated iterations as follows:
Let:
Here
Depending on the weight relationship chosen, there is again:
Synthesizing the relationships expressed in equations (43), (44), (46), and (47) above, iteration begins next in order to obtain the latent variable estimate
Take the initial weights:
The loop termination condition is usually set as follows:
Or:
Step 2: The latent variable estimates
The regression equation between
Where
Step 3: Find the mean value to give the initial relational equation.
Since:
So the intercept terms in Eqs. (50), (51), and (51) are, respectively:
At this point, the whole model solving is completed.
Since the above introduction is a general modeling technique, which does not involve specific problems and sample data, the model evaluation process will not be repeated here.
The above describes the PLS algorithm for structural equation modeling with two latent variables. However, in practice, it is found that when using structural equation modeling to solve complex problems, it is often necessary to build structural equation models with more than three latent variables. For this kind of model containing more latent variables, its partial least squares solution will be a bit more complicated, and it needs to be extended on the basis of the algorithm given earlier, and we briefly discuss how to extend it below.
It should be noted that the block structure setting principle of the structural equation model with multiple latent variables is the same as that of the aforementioned structural equation model with two latent variables, which assumes that each indicator in the block has a linear relationship with the corresponding latent variable respectively.
The specific settings are as follows:
Coefficient
The above structure is assumed to satisfy the following relationship:
Desired Relationship:
Unitization of latent variable variance:
Non-relevance:
The specific settings are as follows:
The following relationship is assumed to be satisfied:
The model estimation principle of the structural equation model with multiple latent variables is basically the same as that of the previous structural equation model with two latent variables, which is still to firstly use the cyclic iteration to derive the estimated values of the latent variables, and then regress the estimated values of the latent variables on the corresponding indicators and between the latent variables, so as to derive the parameters of each model.
The symbolic weight sum is defined as follows:
In structural equation modeling, the sum of the sign weights of the
where
Note that when the latent variable
Based on the above definition, the specific procedure for model estimation of structural equation models containing multiple latent variables is given below:
First let:
Depending on the selected weighting relations (Mode B for the latent independent variable and Mode A for the latent dependent variable), there are again:
The symbolic weights of
The symbolic weights of
The symbolic weights of
This paper selects Y County of Henan Province as the research site, and analyzes the influencing factors of new township sages’ participation in rural industries in Y County through field visits to new township sages’ management units, villages where new township sages’ work is outstanding, and questionnaire surveys.
According to the theory of deconstructive planned behavior, the behavioral intention of behavioral individuals is deeply influenced by the joint effect of the three dimensional variables of behavioral attitudes, subjective norms, and perceived behavioral control, and the specific behaviors of behavioral individuals are influenced by the behavioral intention of behavioral individuals, and the perceived behavioral control is also an important factor that has an impact on the behaviors. In view of this, this paper proposes the following hypotheses.
H1, Emotional traction positively affects the participation behavior of new township sages.
H2, Emotional pull positively affects the participation effect of new township sages.
H3, ability endowment positively affects the participation behavior of new township sages.
H4, ability endowment positively affects the participation effect of new township sages.
H5, Government support positively affects the participation behavior of new township sages.
H6, Government support positively affects the participation effect of new township sages.
H7, Role orientation positively affects the participation behavior of new township sages.
H8, Role orientation positively affects the participation effect of new village sages.
H9, Village identity positively affects the participation behavior of new township sages.
H10, village identity positively affects the participation effect of new township sages.
Based on the above hypotheses, this paper compiles a questionnaire on “Influence Factors of New Villager Sages’ Participation in Rural Industry”, and recovers the results and processes the data. After the pre-survey, a total of 854 questionnaires were collected, and 785 of them were valid, with an effective rate of 91.92%.
Statistical analysis of the log of SPSS21.0 software is being carried out. The motivation, authority, concentration and coordination of opinions were expressed by the experts’ motivation, authority, concentration and coordination of opinions, (the number of the 7), the variation coefficient (the coefficient of variation), and the coordination coefficient (CW). The project analysis adopts the critical ratio method (CR), total score method, and reliability test method.The scale validity was evaluated by the structure validity and the content validity, and the scale reliability was evaluated by the Cronbachs’a coefficients. The difference between p<0.05 was statistically significant.
The basic information of the sample collected from the questionnaire of this study includes gender, age, education, occupation, personal annual income (after tax), place of origin, and time of residence in the village, and the distribution of the sample characteristics is shown in Table 1. In terms of the gender characteristics of the respondents in this research, 46.75% are male and 53.25% are female, with the ratio of male to female being relatively close. According to the age distribution, most of the respondents are concentrated in the age groups between 21-35 and 36-50 years old, accounting for 48.15% and 32.99% respectively, with the young and middle-aged people dominating. Analyzing the education level of the respondents, it is found that the education level of the respondents is mostly concentrated in college and bachelor’s degree or above, accounting for 61.91%, indicating that the overall education level of the respondents is relatively high, but there are also most of the respondents with junior high school education, accounting for 19.62%. The majority of the respondents are self-employed and other occupations, which indicates that they have a relatively stable income. In terms of income, most of the respondents have an annual income of less than 100,000 yuan, accounting for 69.3%. In terms of the distribution of places of origin, the number of interviewees who are from their hometowns is slightly higher than the number of interviewees who are from other hometowns. Most of the respondents who belonged to the village in terms of the place they were interviewed had lived there for more than 10 years, accounting for 55.29%. There is also a majority of respondents who have lived in the village for less than 5 years. Analysis of the results shows that the distribution of respondents in the sample data is relatively even, and the research situation is generally consistent with the facts, thus providing a certain degree of reliability and universality of the research and analysis.
Sample characteristics
| Variable | Options | Frequency | Proportion |
|---|---|---|---|
| Gender | Male | 367 | 46.75% |
| Female | 418 | 53.25% | |
| Age | 20 years old and below | 20 | 2.55% |
| 21-35 | 378 | 48.15% | |
| 36-50 | 259 | 32.99% | |
| 51-65 | 122 | 15.54% | |
| Over 65 | 5 | 0.64% | |
| Educational background | Primary school and below | 21 | 2.68% |
| Junior high school | 154 | 19.62% | |
| High school | 123 | 15.67% | |
| Junior college | 166 | 21.15% | |
| Undergraduate | 237 | 30.19% | |
| Master’s degree | 83 | 10.57% | |
| Occupation | Government or institution of higher or higher level | 96 | 12.23% |
| Township and village committee cadres | 63 | 8.03% | |
| State-owned enterprises | 40 | 5.10% | |
| Self-employed | 168 | 21.40% | |
| Student | 110 | 14.01% | |
| Peasantry | 46 | 5.86% | |
| Retirees | 20 | 2.55% | |
| Other | 244 | 31.08% | |
| Personal income (after tax) | Below 50 thousand yuan | 300 | 38.22% |
| 50-100 thousand yuan | 244 | 31.08% | |
| 0.1-0.15 million yuan | 129 | 16.43% | |
| 0.15-0.2 million yuan | 53 | 6.75% | |
| Over 0.2 million yuan | 60 | 7.64% | |
| Native place | Hometown | 431 | 54.90% |
| Township | 354 | 45.10% | |
| Residence time in the village | Below 5 years | 279 | 35.54% |
| 6-10 years | 72 | 9.17% | |
| Over 10 years | 434 | 55.29% |
In this analysis, the results of the formal research questionnaire reliability analysis are shown in Table 2. The overall Cronbachale’s α value of the questionnaire of this study reached 0.907 greater than 0.9, indicating that the research questionnaire of this study has good internal consistency and good reliability. The Cronbachale’s α values of emotional pull, ability endowment, government support, role orientation, village environment, participation behavior, and participation effect variables are also greater than 0.8, indicating that the quality of the questionnaire constructed in this paper is very good. In summary, the reliability of the questionnaire in this study is very good and suitable for further research and analysis of the questionnaire.
Questionnaire reliability
| Variable name | Abbreviation | Cronbachale’s α values for variables | Cronbachale’s α values of the questionnaires |
|---|---|---|---|
| Emotional traction | QG | 0.845 | 0.907 |
| Ability endowment | NL | 0.861 | |
| Government support | ZF | 0.855 | |
| role definition | JS | 0.833 | |
| Village environment | CZ | 0.842 | |
| Participation behavior | XW | 0.895 | |
| Participation effect | XG | 0.913 |
Before testing the hypotheses proposed in the previous section, the correlations between the variables are first analyzed, and Pearson correlation analysis is used to test the correlations between the latent variables, and the correlation situation of the variables is specifically shown in Figure 1. From the figure, it can be seen that emotional pull, ability endowment, government support, role positioning, village environment, and participation behavior all have a positive impact on the participation effect.Among them, the correlation coefficient between emotional pull and participation effect is 0.442, and there is a significant correlation.The correlation coefficients of the ability endowment, government support variables, and participation effect are 0.422 and 0.378, respectively, which show a significant correlation. Similarly, role orientation, village environment, and participation behavior have significant correlations with participation effect with correlation coefficients of 0.381, 0.527, and 0.552, respectively.

Variable correlation
The standardized regression coefficients between latent and observable variables are called path coefficients, and the standardized regression coefficients between latent and observable variables are called loading coefficients. The path analysis of the research model was conducted using AMOS 28.0 to verify the correlation between the influential factors. If the correlation coefficient is positive, it indicates that there is a positive correlation between the factors.The research variables were incorporated into the model for analysis, and the results obtained are shown in Table 3.
Path coefficient
| Hypothesis | Path relation | Estimate | S.E. | C.R. | P |
|---|---|---|---|---|---|
| H1 | Emotional traction→Participation behavior | 0.235 | 0.053 | 4.186 | *** |
| H2 | Emotional traction→Participation effect | 0.079 | 0.06 | 1.326 | 0.182 |
| H3 | Ability endowment→Participation behavior | 0.123 | 0.044 | 2.396 | 0.018 |
| H4 | Ability endowment→Participation effect | 0.162 | 0.051 | 3.073 | 0.003 |
| H5 | Government support→Participation behavior | 0.275 | 0.048 | 5.245 | *** |
| H6 | Government support→Participation effect | 0.198 | 0.063 | 3.489 | *** |
| H7 | Role definition→Participation behavior | 0.154 | 0.039 | 3.843 | *** |
| H8 | Role definition→Participation effect | 0.174 | 0.039 | 3.883 | *** |
| H9 | Village Environment→Participation behavior | 0.2 | 0.045 | 4.555 | *** |
| H10 | Village Environment→Participation effect | 0.25 | 0.05 | 5.092 | *** |
| H11 | Participation behavior→Participation effect | 0.283 | 0.067 | 4.313 | *** |
When the C.R. value is greater than 3.28, it corresponds to a significance level of p<0.001. When the C.R. value is greater than 2.57, it corresponds to a significance level of p<0.01. When the C.R. value is greater than 1.97, it corresponds to p<0.05 level of significance. From the table, it is clear that all the path coefficients are positive. Among the significance p-value on H1, H3, H4, H5, H6, H7, H8, H9, H10, H11 hypothesis p-value is less than 0.05, which is in accordance with the original hypothesis. The P-value of the H2 hypothesis is greater than 0.05, which is 0.182, which is not in accordance with the original hypothesis. Emotional pull, ability endowment, government support, role orientation, and village environment have a positive effect on participation behavior, and ability endowment, government support, role orientation, village environment, and participation behavior have a positive effect on participation effects, hypothesis H1, H3, H4, H5, H6, H7, H8, H9, H10, and H11 is valid, and the significance P-value is greater than 0.05 on the hypothesis of H2, which is not in accordance with the original hypothesis . Meanwhile, there is no significant positive effect of emotional pull on the effect of participation, and hypothesis H2 has not been established.
From the hypothesis, it can be concluded that emotional pull, ability endowment, government support, role positioning, village environment will not only directly affect the participation behavior of new township sages in rural governance participation behavior, but also through the influence of the participation behavior and then affect the participation effect, so it should be four of its variables to test the mediating effect. Bootstrap method is chosen to test the mediating effect, and the test results are shown in Table 4. By utilizing Bootsrap method to carry out the mediation effect test, it can be seen from the above table that, in addition to the complete mediation effect between participation ability and participation effect in the first path, there is a partial mediation effect in the rest of the paths.
Mediation effect
| Model index | Effect value | Boot SE | BootCI lower | BootCI upper | Relative effect(%) | Mediation effect |
|---|---|---|---|---|---|---|
| Path 1: emotional traction →participation behavior →participation effect | ||||||
| Total effect | 0.153 | 0.031 | 0.02 | 0.139 | Complete mediation | |
| Direct effect | 0.084 | 0.074 | -0.054 | 0.221 | 54.62 | |
| Indirect effect | 0.068 | 0.073 | 0.019 | 0.29 | 45.38 | |
| Path 2: ability endowment →participation behavior →participation effect | ||||||
| Total effect | 0.191 | 0.027 | -0.002 | 0.092 | Partial intermediary | |
| Direct effect | 0.038 | 0.057 | 0.081 | 0.324 | 17.54 | |
| Indirect effect | 0.161 | 0.067 | 0.038 | 0.282 | 82.46 | |
| Path 3: government support→ participation → participation | ||||||
| Total effect | 0.278 | 0.033 | 0.035 | 0.151 | Partial intermediary | |
| Direct effect | 0.079 | 0.057 | 0.157 | 0.407 | 28.49 | |
| Indirect effect | 0.198 | 0.064 | 0.077 | 0.336 | 71.54 | |
| Path 4: role orientation→participation →participation | ||||||
| Total effect | 0.213 | 0.016 | 0.017 | 0.093 | Partial intermediary | |
| Direct effect | 0.045 | 0.055 | 0.103 | 0.317 | 20.58 | |
| Indirect effect | 0.174 | 0.053 | 0.061 | 0.278 | 79.45 | |
| Path 5: village environment →participation →participation | ||||||
| Total effect | 0.3 | 0.022 | 0.016 | 0.121 | Indirect effect | |
| Direct effect | 0.06 | 0.052 | 0.202 | 0.417 | 19.09 | |
| Indirect effect | 0.241 | 0.052 | 0.138 | 0.355 | 80.93 | |
In the path of emotional pull → participation behavior → participation effect, the total effect at 95% confidence interval does not contain the number 0. The confidence interval of indirect effect is (LLCI=0.019, ULCI=0.29), which does not contain the number 0, and the confidence interval of direct effect is (LLCI=-0.054, ULCI=0.221), which contains the number 0, which indicates the existence of the complete mediation effect.
In the path of ability endowment→participation behavior→participation effect, the total effect at 95% confidence interval does not contain the number 0. The confidence interval of indirect effect is (LLCI=0.043, ULCI=0.286), which does not contain the number 0, which proves the existence of mediation effect. And the direct effect confidence interval is (LLCI=0.080, ULCI=0.319), the direct effect confidence interval does not contain the number 0, there is a partial mediation effect, and the mediation effect percentage is 82.46%.
In the path of government support→participation behavior→participation effect, LLCI=0.077, ULCI=0.336, and the indirect effect confidence interval does not contain the number 0, which indicates that there is a mediation effect in this path. Similarly, the direct effect confidence interval does not contain the number 0, and there is a partial mediation effect.
In the path of Role Orientation → Participation Behavior → Participation Effect, the Indirect Effect Confidence Interval does not contain the number 0, and there is a mediation effect, while in the Direct Effect Confidence Interval, LLCI = 0.103, ULCI = 0.317, and it does not contain the number 0, and the mediation effect percentage is 79.45%, and there is a partial mediation effect.
In the path of Village Environment → Participation Behavior → Participation Effect, the Indirect Effect Confidence Interval is (LLCI=0.138, ULCI=0.355) without the number 0, which proves that there is a mediation effect. The confidence interval for the direct effect does not contain the number 0, and there is a partial mediation effect. The percentage of mediation effect is 80.93%.
In this paper, the influencing factors of the effect of Xinxiangxian’s participation in rural governance were studied from the two dimensions of Xinxiangxian’s own factors and external environmental factors, and seven latent variables were selected, namely “emotional traction”, “ability endowment”, “value appeal”, “role positioning consistency”, “cultural atmosphere”, “government support” and “village identity”, and “participation behavior” was used as a mediator for research. After correlation analysis between variables, path coefficient analysis of influencing factors, and mediating effect detection, the final results are as follows.
H1, Emotional pull positively influences the participation behavior of new townspeople. The hypothesis is valid.
H2, Emotional pull positively influences the participation effect of new township sages. The hypothesis does not hold.
H3, ability endowment positively affects the participation behavior of new township sages. The hypothesis holds.
H4, Ability endowment positively affects the participation effect of new township sages. The hypothesis is valid.
H5, Government support positively affects the participation behavior of new township sages. The hypothesis is valid.
H6, Government support positively affects the participation effect of new township sages. The hypothesis is valid.
H7, Role orientation positively affects the participation behavior of new township sages. The hypothesis is valid.
H8, Role orientation positively influences the participation effect of new township sages. The hypothesis is valid.
H9, Village environment positively affects the participation behavior of new township sages. The hypothesis is valid.
H10, Village environment positively affects the participation effect of new township sages. The hypothesis is valid.
In the era of artificial intelligence, the use of artificial intelligence technology to assist new township sages in participating in the development of rural industry incentive mechanisms is gradually becoming popular. This chapter will take the AI-related technology as the entry point, and combined with the above research object of Y county of Henan province, the analysis of the factors affecting the participation of new township sages in the rural industry, to explore the countermeasure path of the new township sages’ participation in the development of rural industry incentive mechanism.
Intelligent media technologies such as big data and cloud computing have facilitated the construction of infrastructure and the creation of a digital collaborative platform for rural governance (website, client, etc.). Different governance subjects can access the information on the platform in time according to their own needs, such as the grassroots government can understand the overall situation of the development of the village in time, the village “two committees” can understand the demands of villagers in time, and the new township sages can obtain the latest information related to the “three rural issues” in time. The new township sages can get the latest information about the “three rural issues” in time. Different governance bodies can also report and upload relevant information in a timely manner, thereby facilitating the sharing of information and resources.
The implementation of the rural revitalization strategy requires the strong support of the general public and the participation of all kinds of talents, and the clarification of synergistic goals can help break the dilemma of “process formalization” and “organizational administrativeization”. In rural governance, multiple synergistic subjects should aim at solving the “three rural” problems, fully respect the development law of the new township sages organization, regulate the participation of the new township sages according to local conditions, and solve the endogenous problems in practice. The relevant departments have set up channels and platforms for contacting township sages, so that many “absent” township sages, who have made achievements in various industries in the city, can provide financial, information and intellectual support for rural governance. Special websites, WeChat public numbers, official microblogs and other channels can be set up to display the needs and achievements of local rural governance, utilizing the fissile spread of the Internet to attract “absent” township sages to provide assistance to their hometowns.
Interview the public directly about their awareness and satisfaction with the new township sages by going to villages and households.Build WeChat, client, and other new media platforms to gather the public’s opinions and suggestions, and target solutions to improve the effectiveness of rural governance. Three can open up channels, such as opening the villagers’ meeting, “three meetings and one lesson” and other inquiries about satisfaction. Supervision is the last link in the operation process of the coordination mechanism, and the multiple subjects of rural governance need to review the coordination process on a regular basis to find out the problems, and feedback this information to the new village sage organization, the village “two committees” and other relevant coordination subjects, so that the new village sages can improve the shortcomings.
This paper suggests using structural equation modeling and the partial least squares method to create questionnaires and surveys to find out what factors make new township sages want to work in rural industries. It also looks at the correlation, path coefficients, and mediating effect of variables. Based on the analysis, a countermeasure path for the incentive mechanism for the new township sage to participate in rural industry is proposed using artificial intelligence technology. The study reveals the following conclusions:
1) In the questionnaire of “Influencing factors of new township sages’ participation in rural industry,” the proportion of male and female respondents is relatively close to each other, and most of them are concentrated in the age groups of 21-35 and 36-50 years old, accounting for 48.15% and 32.99%, respectively. The education level is mostly concentrated in college and bachelor’s degrees or above, accounting for 61.91%, and the overall education level of the respondents is relatively high. The annual income of the respondents is mostly under 100,000 yuan, accounting for 69.3%. There is a slight increase in the number of interviewees from their hometowns than the number of interviewees from other hometowns. Most of the respondents belonging to the village have lived there for more than 10 years from the point of view of the location where they were interviewed, accounting for 55.29% of the total. 2) The questionnaire on “Influential Factors of New Township Sages’ Participation in Rural Industries” has a Cronbach’s alpha of 0.907, which is higher than 0.9. This means that the questionnaire is reliable and consistent. The Cronbach’s α values in the seven variables of emotional pull, ability endowment, government support, role positioning, village environment, participation behavior, and participation effect are all greater than 0.8, which represents that the questionnaire constructed in this paper has a good quality. 3) In the correlation analysis of the factors influencing the participation of new township sages in rural industries, the correlation coefficient between emotional pull and participation effect is 0.442, which is a significant correlation. The correlation coefficients between ability endowment, government support variables, and participation effect are 0.422 and 0.378, respectively, which show significant correlation. The correlation coefficients of role orientation, village environment, participation behavior, and participation effect are 0.381, 0.527, and 0.552, respectively, which show significant correlation. 4) In the path coefficient analysis, emotional pull, ability endowment, government support, role positioning, and village environment have a positive effect on participation behavior. And in the participation effect, ability endowment, government support, role orientation, village environment, and participation behavior have a positive influence. Hypotheses H1, H3, H4, H5, H6, H7, H8, H9, H10, and H11 are valid. Hypothesis H2 has a significant p-value greater than 0.05, which is different from the original hypothesis, and hypothesis H2 is not valid. 5) In the test of mediating effect of participation behavior, there is a partial mediating effect in the rest of the paths, except for the complete mediating effect between participation ability and participation effect in the path of emotional traction→participation behavior→participation effect.
This paper analyzes the factors affecting the participation of new township sages in the rural industry and provides a reference basis for the proposal of the countermeasure path of the incentive mechanism of the participation of new township sages in the rural industry, and the proposed countermeasure path can also provide a reference for the reality of the formulation of the incentive mechanism of participation of new township sages in the rural industry and the relevant policies.
Social Science Planning Project in Nanchang City, Jiangxi Province: Research on Entrepreneurial Obstacles and Solutions for New Vocational Farmers in the Main Grain Production Areas of Jiangxi Province under the Digital Economy (Project Number: YJ202316, December 2023 to December 2024).
