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Research on classification of e-commerce customers based on BP neural network

Liang Yin

Liang Yin

Zhengzhou Railway Vocational & Technical CollegeChina
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Yin, Liang
  
01 dic 2022
Research on classification of e-commerce customers based on BP neural network's Cover Image
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Pubblicato online: 01 dic 2022
Pagine: 2581 - 2594
Ricevuto: 29 mar 2022
Accettato: 14 giu 2022
DOI: https://doi.org/10.2478/amns.2022.1.00033
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© 2023 Liang Yin, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Specific process of customer classification.
Specific process of customer classification.

Fig. 2

Customer classification model based on customer value.
Customer classification model based on customer value.

Fig. 3

Customer’s current value weight.
Customer’s current value weight.

Fig. 4

BP neural network model.
BP neural network model.

Fig. 5

BP neural network model diagram of customer value evaluation.
BP neural network model diagram of customer value evaluation.

Fig. 6

Mean square error.
Mean square error.
Lingua:
Inglese
Frequenza di pubblicazione:
1 volte all'anno
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Scienze biologiche, Scienze della vita, altro, Matematica, Matematica applicata, Matematica generale, Fisica, Fisica, altro
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