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Research on classification of e-commerce customers based on BP neural network

Liang Yin

Liang Yin

Zhengzhou Railway Vocational & Technical CollegeChina
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Yin, Liang
  
Dec 01, 2022
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Published Online: Dec 01, 2022
Page range: 2581 - 2594
Received: Mar 29, 2022
Accepted: Jun 14, 2022
DOI: https://doi.org/10.2478/amns.2022.1.00033
Keywords
© 2023 Liang Yin, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Specific process of customer classification.
Specific process of customer classification.

Fig. 2

Customer classification model based on customer value.
Customer classification model based on customer value.

Fig. 3

Customer’s current value weight.
Customer’s current value weight.

Fig. 4

BP neural network model.
BP neural network model.

Fig. 5

BP neural network model diagram of customer value evaluation.
BP neural network model diagram of customer value evaluation.

Fig. 6

Mean square error.
Mean square error.
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English
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Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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