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Research on e-commerce user segmentation and customized marketing strategy based on cluster analysis

Yue Zhao

Yue Zhao

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Zhao, Yue
, 
Xueyan Niu

Xueyan Niu

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Niu, Xueyan
, 
Shuning Lin

Shuning Lin

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Lin, Shuning
 e 
Fang Su

Fang Su

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Su, Fang
  
04 ott 2024
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Pubblicato online: 04 ott 2024
Ricevuto: 23 mag 2024
Accettato: 05 set 2024
DOI: https://doi.org/10.2478/amns-2024-2668
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© 2024 Yue Zhao et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhao, Yue
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Niu, Xueyan
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Lin, Shuning
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Su, Fang
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Lingua:
Inglese
Frequenza di pubblicazione:
1 volte all'anno
Argomenti della rivista:
Scienze biologiche, Scienze della vita, altro, Matematica, Matematica applicata, Matematica generale, Fisica, Fisica, altro
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